Fat Burning Fairy Tale #2
“The secret to dramatic fat loss lies in this pill, powder, tea or cream…”
If there existed one industry out there that could be used to encapsulate the very definition of the word “marketing hype”, weight loss supplementation would be it.
I honestly don’t know of any other market out there filled with more fairy tale logic, exaggerations and flat-out lies than this one. Promoting an endless array of “magical” pills, powders, creams and teas to entice your interest, those in fat burning supplement industry seem to be willing to do just about anything to get their hands on your hard-earned money.
All they have to do is use fancy terms like “clinically proven”, “patented”, “scientifically formulated” and “research proven”… slap some ingredients together in a fancy bottle… place a grossly excessive price tag on it… place it on the shelves… and people will continue to fork over their cash.
- Does it matter if the product actually works? No.
- Does it matter if there is concrete research to support its effects? No.
- Does it matter if there is any logical basis whatsoever for their claims? No.
As long as there is a compelling advertisement and an uninformed consumer willing to take the bait, this unfortunate situation will continue to perpetuate itself over and over again.
Let me make one thing clear here… There is not a single fat loss supplement available in the ENTIRE WORLD that could ever take the place of a proper fat loss training approach and nutritional program.
If your goal is to burn body fat and achieve a lean and defined body, then an intelligent workout routine and diet is the only way to get there. There are no shortcuts to any place worth going, and the notion that the “secret” to rapid fat loss lies in this pill or that powder is completely and totally false.
Does this mean that I am totally against the use of supplements? No.
However, it’s very important that you see them for what they are: a very small additional boost that should be used in conjunction with a consistent workout plan and proper diet.
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